ABOUT
Made in collaboration with Qualcomm Snapdragon and Manchester United, users would scan the Snapdragon logo on the new Manchester United shirts transporting them into a 360° view of the iconic Old Trafford stadium. Once inside the 360° view, users could watch exclusive videos, view 3D models of the shirts, and sign up for the Snapdragon Insider program to be entered to win a player signed shirt. The experience not only heightened fan engagement but also significantly boosted signups for the Snapdragon Insider program, solidifying Snapdragon’s brand presence among Manchester United supporters.
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Completed at Trigger XR.
ROLE
• UX/UI
• Art Direction
• Design
• 3D Direction & Oversight
• Animation Direction
INTERACTION MAP
AR EXPERIENCE
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