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Molson Coors collaborated with Trigger to create an NFL experience tie-in with Miller Lite to create a personalized WebAR experience for Baltimore Ravens fans. The experience allows fans to get to know the team’s first draft pick, Jonathan Ogden, and take a photo with him. Once they’ve entered the experience, the Ravens Hall of Famer gives an interview about his career and love for Baltimore then prompts the user to take a photo. There are three selfie photo options and three world pose options for fans to choose from.

After the success of the Jonathan Ogden experience, Molson Coors wanted to recreate the concept with college football analyst Kirk Herbstreit. Just like the Jonathan Ogden experience, users can watch an exclusive interview with Kirk and take a photo with him in both selfie and world modes.

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Completed at Trigger XR.