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To generate excitement for FOX’s LEGO Masters TV series, we developed a WebAR experience that allowed viewers at home to build their own LEGO creations in augmented reality. This virtual experience offered users the freedom to stack LEGO bricks in their own space, no physical pieces needed. Users would simply tap to place a base plate, then move their phones around to position their bricks and tap again to set them in place. With options for customizing colors and adding fun stickers, like eyes and mouths, users could personalize their builds and unleash their creativity in a whole new way.

As the show progressed each week, new challenges appeared in the experience for users to complete. Each challenge featured a special set of colored bricks and unique stickers. Users could submit photos or videos of their builds on Instagram and Twitter with the tags #MasterBuilder and #Sweepstakes to earn a chance to win tickets to LEGOLAND, a LEGO Masters Build Box, and be featured on official LEGO Masters social channels.

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Completed at Trigger XR.