ABOUT

The Black Eyed Peas Tour AR App transcends the traditional concert-going experience and reflects the futuristic minds that make up the Black Eyed Peas.

Developed for their ‘Masters of the Sun’ European tour, the app leveraged audio-recognition technology to unlock AR content during each live show. At key points during the show, users were instructed to point the camera at the stage, which displayed a QR code, to reveal an AR experience. Each experience appeared and animated perfectly in-sync with each song and included: an appearance from Zulu-X before the show, an interactive heart activation for the song “Big Love” and a large spaceship hovering over the stage playing a light show for “I Gotta Feeling.”

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Completed at Trigger XR.

ROLE

• UX/UI
• Art Direction
• Design
• 3D Direction & Oversight
• Animation Direction