ABOUT
Built in collaboration with Morgan Stanley and PGA TOUR to celebrate the 50th anniversary of THE PLAYERS Championship, the 'Tour Through Time’ WebAR experience allowed fans to experience nine legendary moments from the championship, either on-site at the event or at home. The experience is hosted by a volumetric capture of Morgan Stanley ambassador and PGA TOUR professional Justin Rose, who provides exclusive narration and stories for each moment. Event attendees were guided to scan QR codes on signage placed around the course to unlock and view the historic highlights. Users who unlocked 6 of the 9 historic moments could visit the Morgan Stanley Fan Experience Tent for an exclusive 50th anniversary prize.
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Completed at Trigger XR.
ROLE
• UX/UI
• Art Direction
• Design
ON COURSE EXPERIENCE
At Home Experience
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