ABOUT

To promote the release of Sausage Party, the first R-rated CG animated movie, Sony Pictures launched the largest digital marketing campaign in the studio's history. Targeting a younger audience, particularly males under 25, Sony leveraged social media platforms like Snapchat, Instagram, and Twitter to generate buzz. Our team collaborated closely with Sony to create an official website and social graphics that aligned with the film’s raunchy and explicit themes, ensuring the campaign resonated with the intended demographic. The campaign was a success, with 60% of the audience being male and 54% of ticket-buyers under the age of 25—exactly the demographic Sony aimed to reach.

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Completed at Trigger XR.

ROLE

• UX/UI
• Art Direction
• Design